You Don't Need to Know How

Ben Francis was delivering pizza and teaching fitness classes when he started screen-printing gym shirts in his parents' garage. He had no fashion experience, no business training, no idea how to build a global brand. He just knew bodybuilders wanted better-fitting clothes. Started with a sewing machine and YouTube tutorials.

Everyone kept asking him the same question: "What's your business plan?" He didn't have one. He was 19 years old, learning to sew from YouTube videos at 2 AM after his pizza delivery shift. But he knew something more important. He knew he'd figure it out as he went.

That strange peace you feel when you accept you don't know how, but trust you'll handle it anyway? That's the quiet confidence most people never develop. Today, Gymshark is worth over $1 billion. Ben figured it out.