Nearly 20 years ago to the day, I was a broke, struggling, binge drinking, socially anxious personal trainer who was lost in life.
Don’t get me wrong…I loved going to the gym but hated being a professional rep counter and towel holder. I was tired of taking the bus downtown at 5:30 am to open the gym, train clients back-to-back for 12 hours, and get home at 8 pm only to collapse into bed an hour later. Like you, I knew there was something more. There had to be another level of achievement and fulfillment…and I was determined to reach it.
I knew that my job as a personal trainer was not for me. I wanted the freedom and fortune that came from entrepreneurship, and I knew that my best chance at achieving it was to start an online fitness business and sell my expertise (in the form of neatly packaged info products) to clients all over the world. I knew what I had to do. But there was one big obstacle stopping me–I had “no time” to do it.
No matter how hard I tried I couldn’t find more time. I looked all over my room, under the bed, in the closet, even in the trunk of my car. But more time was nowhere to be found. That’s when I had an epiphany that still serves me – and my clients – to this day.
You can’t find time for what matters. You can only make time.
There’s a huge difference between passively trying to find time for important work – like creating a second income stream, writing your book, or crafting a million-dollar sales letter – and proactively making time–by carving out deep work blocks and protecting your magic time so you can achieve your big goals and dreams.
And in 18 months, this epiphany helped me go from a broke 25-year-old personal trainer, living in a tiny 2nd floor apartment (that I shared with two of my buddies from high school) to a 6-figure entrepreneur–in a much nicer apartment–running the business of his dreams.
The craziest part? I earned my freedom working only 20 minutes a day.
By following the seven principles I’ll be sharing with you, I more than doubled my income while working less and getting to do work that I love…all while working a full-time job. The principles you’re about to learn completely transformed my life (and the lives of my top clients) and, after receiving the following email from one of my readers, Frank from the Netherlands, I knew I had to make time to write this “manifesto”.
“Craig, I’m a freelance IT consultant in desperate need of a second income. Right now, I fix problems from 8 am to 6 pm. My time belongs entirely to clients. I’m 35 and after doing this for a decade, I’m tired. That’s why I want to create a set of online courses that teach technical skills.
I want to have income not tied to the hours I work so that I can take a step back from the consulting work. The problem is that while I have the knowledge to create the courses, I can’t find enough uninterrupted quiet time to be able to put it all together.
My partner and I have a 10-month-old daughter, and between looking after her, renovating our home, and working for my clients, there’s just not enough time. Most nights I fall into bed exhausted, only to do it again the next day.
How can I break free from this cycle? My business does not generate enough income to be able to hire people that could help me. I should control my mornings, but once I start work, I already seem to be behind. I’ve tried to implement some of your strategies but haven’t been consistent. I’m looking forward to reading your book, and hopefully getting this all under control.
Thanks,
Frank”
Frank, I understand how you feel. I’ve experienced your dilemma firsthand and developed proven strategies that will help you overcome it.
In fact, just by coincidence, I taught these strategies to another “Frank from the Netherlands” last summer and he used them to increase his income 10X from $12,000/month to $120,000/month–all while having more date nights, free time, and several amazing vacations.
So, let’s give you the same strategies right now…
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