Never aim for your goal directly, always move in angles.
This defies basic human logic because most people believe if they want to "make some money" they should try and "make some money." Most companies that aim to just make money rarely make any money. This is because money derives from value and value derives from helping people.
When you aim to "just make money" you're blinded by the money and you forget the most important thing — helping people, by adding value. For most of my life I only understood the "direct approach." I could only see things logically by drawing straight lines and aiming for my goals directly. After years of struggling I started to realize that most of my achievements came indirectly.
Almost all of my achievements were accidental. They were indirect byproducts created by trying to achieve something else. It was like my accidents were more successful than my plans.
How could this be?
This idea fascinated me and it became my obsession. I scoured the earth looking for answers. I read books, watched documentaries and dug into one of the most feverish searches of my entire life. Everywhere I looked I found occurrences of the same thing. The world was full of indirect discoveries.
For years I felt like I had the tail of something big, but nothing came of it ... Then one day it hit me!
Nature never moves in straight lines, but basic human logic does. Nature creates perfect order from chaos. Human logic creates chaos from order. Nature was an indirect thinker; it always moved in angles and it was very good at it. This discovery changed my perspective on everything.
I was blind but now I could see.
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