As part of our ongoing series of creating a lifestyle business to generate an income so we can live the lives we want, we’ll be looking at creating a Lifestyle Publishing business in this issue. We’ll give you a deeper view of special business issues in the future that really dig into each type of lifestyle business. So look out for these!
Current Market Place Opportunity
It has never been easier to publish content to a market of millions and millions of eager customers and get paid for doing it. The digital revolution really has created opportunities never before experienced, if you move forward and take advantage of them. Rather than the usual ways of trying to create a business online via blogs, websites, etc., we are going to focus on digital publishing, more specifically publishing to e-readers.
Needless to say, with millions of tablets, e-readers and similar devices being sold on a monthly if not weekly basis, the market is expanding at lightning speed, along with the demand for content to consume.
The Range Of Digital Publishing on E-reader Devices Includes:
- Kindle Family
- Apple iBooks
- Nook
- Kobo, Sony & Others
Primarily you’ll want to focus on the Kindle and iPad products as these have the highest amount of eager readers. You can and should diversify as you expand, but more on that later.
Reasons Why:
You can exploit this opportunity for many different purposes and ways.
- Start a new business and income stream.
- Grow a current business.
- Simply generate some additional income to supplement your current income.
- Become an author and expert in your chosen field and market.
- Express your ideas through a different format and reach a different audience.
Whatever the reasons, the opportunity is real and powerful. The great thing about it is that you get to choose how big you want to get. Publish one or a thousand books. It’s your choice and you can work towards your goals in your own time.
Strategy
Your strategy will depend on what your goals are and how big you want to get. Your marketing strategy will also vary depending on the types of books you are creating. You can go the Author route, in which case you are writing the books to establish yourself as an author. Alternatively, you can go the publishing route. Here you get others to do the writing and you simply publish the works.
The marketing and topic selection also varies slightly based on your approach. See Marketing & Promoting Your Book later for more on this. Marketing fiction in particular is a lot about building your brand as an author.
This content is only available to subscribers
Subscribe now and have access to all our stories, enjoy exclusive content and stay up to date with constant updates.
Unlock contentAlready have an account? Sign In
